Digital Marketing Manager

Aquent is excited to partner with a globally renowned, culture-shaping leader in consumer products and sports lifestyle to find a visionary digital strategist ready to make a massive global impact. In this dynamic role, you will be the driving force behind how millions of consumers worldwide discover, engage with, and experience iconic products. By transforming brand narratives into captivating, evergreen digital journeys, you will shape the future of digital storytelling and leave an indelible mark on some of the most influential cultural moments of our time.

About the Company

Our client is an iconic global brand celebrated for its groundbreaking approach to design, storytelling, and community connection. Operating at the intersection of sports, fashion, and youth culture, they are dedicated to pushing boundaries and creating unforgettable experiences. As a partner, Aquent is dedicated to connecting exceptional talent with this trailblazing team, where innovation is celebrated and every project has a global stage.

The Opportunity

We are seeking a creative and strategic digital leader to elevate our client's global digital and social presence. In this role, you will move beyond traditional campaign-centric execution to build connected, seamless, and evergreen consumer ecosystems. You will collaborate with world-class creative, brand, and communications teams to bring seasonal stories to life, leveraging cutting-edge digital formats, emerging social trends, and strategic creator partnerships. This is your opportunity to champion consumer-centric solutions and drive the digital evolution of a brand that defines modern culture.

What You Will Do

• Lead the development and execution of distinct global digital marketing strategies for key brand initiatives.
• Translate complex business priorities into clear, actionable digital consumer journeys and comprehensive channel plans.
• Build seamless connectivity and consistent storytelling across seasonal product launches and significant brand moments.
• Identify and implement opportunities to evolve digital ecosystems, transitioning from campaign-centric executions to integrated, evergreen consumer experiences.
• Partner closely with cross-functional teams, including brand, creative, and communications, as well as external agencies, to bring compelling seasonal stories to life.
• Develop insightful briefs, innovative channel strategies, engaging digital journeys, and holistic ecosystem activation plans.
• Shape the evolution of brand presence across off-platform and company-owned digital platforms, developing premium and bespoke digital experiences.
• Collaborate effectively with regional marketing partners to enhance product discovery, storytelling, and consumer engagement globally.
• Explore new digital formats, cutting-edge technologies, and strategic creator partnerships to deepen consumer experiences.
• Establish robust Key Performance Indicators (KPIs) for key digital initiatives in partnership with analytics teams, monitoring engagement to drive continuous improvement.
• Capture comprehensive learnings across launches and translate them into actionable recommendations and strategic roadmaps for future work.

Must-Have Qualifications

• 5+ years of experience in digital marketing, brand marketing, integrated marketing, e-commerce, or a closely related discipline.
• Demonstrated ability to translate complex brand and business strategies into clear, compelling, consumer-facing digital plans.
• Strong project leadership and exceptional cross-functional collaboration skills within a matrixed organization.
• Deep understanding of digital consumer behavior, modern digital platforms, and emerging social trends.
• Experience working within the sports, footwear, sneaker culture, streetwear, entertainment, or youth culture sectors, coupled with a genuine passion for sports culture.
• Proficiency and expertise in building impactful presentations using Keynote.
• Ability to provide innovative ideas, insightful perspectives, and a strong creative marketing vision.
• Bachelor's degree or equivalent practical experience.

Nice-to-Have Qualifications

• Experience managing complex digital ecosystems.
• Experience with e-commerce platforms, social media strategy, and influencer culture management.
• Exceptional communication skills, a proactive "doer" mentality, and the ability to thrive in ambiguous environments.
• Previous relevant industry experience within high-profile lifestyle or consumer product segments.