Sr. Field Marketing Manager

Step into a pivotal role where your strategic marketing vision will directly fuel local community connections and drive explosive business growth. Partnering with Aquent, you will have the unique opportunity to shape the market presence of a rapidly expanding portfolio of service brands, empowering local teams and transforming regional marketing efforts into measurable, high-impact success.

About the Partner Company

Aquent is proud to partner with a rapidly expanding organization dedicated to delivering essential services across diverse communities. Renowned for its commitment to operational excellence and pioneering growth strategies, this company thrives on fostering robust local connections. By joining this dynamic team, you will contribute to a mission-driven business that makes a tangible, positive impact on both local economies and the everyday lives of the communities they serve.

The Opportunity

In this dynamic leadership position, you will spearhead field marketing initiatives across a thriving portfolio of service brands. You will be instrumental in translating high-level strategic vision into localized results, serving as the driving force behind lead generation, brand awareness, and revenue acceleration. By mentoring local marketing teams and collaborating closely with cross-functional leaders, your expertise will directly shape the future of the organization's regional footprint.

What You'll Do

• Lead, mentor, and scale field marketing teams, developing and implementing best practices across multi-location operations.
• Partner closely with operational leaders and corporate marketing to design and execute localized campaigns spanning traditional media, local SEO, community events, and paid digital channels.
• Drive robust lead generation strategies, enhance brand visibility, and contribute directly to revenue growth for multiple service brands.
• Manage comprehensive local media planning and buying, including negotiating, purchasing, and optimizing traditional media (radio, TV, print, direct mail, OOH) and community sponsorships.
• Oversee local digital marketing strategies, including Google Business Profile management, ensuring citation consistency, optimizing directory listings, and managing Google Local Services Ads (LSA).
• Utilize CRM and marketing automation tools, such as HubSpot, to ensure accurate lead attribution, track campaign performance, and facilitate seamless sales handoffs.
• Manage location-level marketing budgets, establish key performance indicators (KPIs) like Cost Per Lead (CPL), conversion rates, and Return on Investment (ROI), and continuously analyze lead data to optimize spend.
• Cultivate strong relationships and collaborate effectively with branch General Managers, cross-functional teams, agency partners, and media vendors to ensure alignment and maximize campaign effectiveness.

Must-Have Qualifications

• Minimum of 5 years of progressive experience in field, local, or multi-location marketing, with a proven track record of successful lead generation.
• Demonstrated expertise in leading and managing local/field marketing teams, with the ability to execute and scale campaigns across multi-location environments.
• Extensive experience in local media planning and buying, including negotiating and managing traditional media channels (radio, TV, print, direct mail, OOH) and community sponsorships.
• Hands-on knowledge of location-based digital strategy, including Google Business Profile management, citation consistency, directory listings, and Google Local Services Ads (LSA).
• Proficiency with CRM and marketing automation tools, such as HubSpot, for lead attribution, campaign performance tracking, and sales enablement.
• Strong analytical capabilities for managing location-level marketing budgets, defining KPIs (CPL, conversion rates, ROI), analyzing lead data, and optimizing marketing spend.
• Exceptional stakeholder management and collaboration skills, with the ability to build strong relationships with operational leaders, cross-functional teams, and external partners.
• High proficiency in data analysis, reporting, and project management, with advanced Excel skills and the ability to prioritize competing tasks in a dynamic environment.

Nice-to-Have Qualifications

• Experience within a service-based industry, such as residential trades.
• Background in agency account management or client-facing roles supporting multi-unit operations.