Digital Content Specialist

Department: MED-Office of Communications
Salary/Grade: EXS/7

Job Summary:

The Office of Communications tells the story of Northwestern University Feinberg School of Medicine and Northwestern Medicine and its multiple departments, institutes and centers to the world through the creation, implementation, and assessment of effective integrated marketing communications. Learn more about our office here: https://www.feinberg.northwestern.edu/communications/.

The Digital Content Specialist is an effective science communicator who develops a wide range of digital marketing content to enhance reputation, generate awareness and drive engagement with marketing and communications efforts. Reporting to the Director of Content Development, this role will focus on the creation and sharing of editorial and marketing content across all of Feinberg's digital channels, with an emphasis on digital media.

Written content will cover a diverse set of formats and applications - from long-form interviews and articles with faculty that explore high-impact scientific research, to promotional social media posts that generate interest among prospective faculty, students and staff recruiting. The role also provides support for the creation of other marketing materials, including digital signage, photography, newsletters, and brochures.

Specific Responsibilities:

• Create original digital content (articles, audio, video, images) to support Feinberg's reputation marketing across all publications and channels: seek story ideas, conduct interviews and write original feature and news stories for electronic communications media channels;
  • Connect with medical school and clinical leadership, faculty and staff to identify potential storylines, events, news, and papers, and manage editorial calendar, tracking stories in progress.
  • Arrange photos, audio, and video for stories as necessary.
  • Produce and lay out stories in CMS.
  • Collaborate with Office of Global Marketing and Communications and other University and clinical partners to cross-promote stories

This content is leveraged broadly by development teams, admissions teams, clinical affiliate marketing teams, web and social media teams.

• Serve as a project manager for written, editorial, and multimedia marketing projects, including admissions newsletters, recruitment brochures, and digital signage. May coordinate work of photographers, designers and others involved in marketing projects.
• Write, edit and proofread copy for magazines, newsletters, print materials, websites, podcasts, social media, and all marketing communications materials; input and format email newsletters using content marketing tools.
• Researches distribution and marketing best practices for higher education recruiting and scientific research promotion, and makes recommendations to optimize impact of marketing strategies over time.

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications: (Education, experience, and any other certifications/clearances)

• Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in the journalism, marketing, humanities, or a related field.; OR appropriate combination of education and experience.
• Excellent skills in writing and editing; experience working across digital channels to support an integrated and adaptive strategy.
• Expertise in content management systems and/or social media platforms; deep understand of user behavior, storytelling opportunities unique to each platform, and strategies for driving engagement.
• Knowledge of layouts, graphic fundamentals, web, video standards and photography.

Minimum Competencies: (Skills, knowledge and abilities)

• Excellent writing and editing skills.
• Demonstrated ability to research and write about technical matters for a general population.
• Demonstrated advanced communication and presentation skills.
• Must have organizational skills and the demonstrated ability to manage multiple priorities and projects simultaneously.
• Must be self-directed and able to work in a team-based environment with minimal supervision.

Preferred Qualifications: (Education and experience)

• Advanced degree in an appropriate field.

Preferred Competencies: (Skills, knowledge and abilities)

• Knowledge of higher education, medical science and/or healthcare preferred.
• Experience with multimedia storytelling (videography, digital video production and social media publishing platforms) preferred.

Benefits:

At Northwestern, we are proud to provide meaningful and competitive benefits. The available benefits package for this position will include health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parental leave; tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs. For a comprehensive overview of available benefits, including eligibility details, visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.

Target hiring range for this position will be between $63,080 to $90,435 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

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