Lifecycle Marketing Operations Manager

Aquent is partnering with a global leader in media products and services, renowned for delivering innovative experiences to millions of users worldwide. This organization is at the forefront of digital communication, constantly evolving to connect with its vast customer base through cutting-edge on-device and automated messaging.

Are you a self-motivated and curious lifecycle marketing expert ready to make a significant impact on how millions of users engage with groundbreaking media products and services? We are seeking a dynamic individual to become a subject matter expert in customer journey orchestration, driving awareness and engagement through flawlessly executed multi-channel communications. You will be instrumental in shaping the day-to-day operational workflows, collaborating across strategy, product, engineering, and business teams to bring innovative communication strategies to life. If you thrive in a fast-paced, evolving environment and are passionate about optimizing customer experiences, this is your opportunity to contribute to a world-class team and influence global user engagement. Please note, a 15-minute Logic Assessment is required prior to an interview for this role.

What you'll do:

• Develop, test, and deploy sophisticated customer journeys, assessing product and strategy objectives, platform capabilities, and data needs.
• Collaborate and communicate clearly and effectively with diverse stakeholders on complex, large-scale global projects, ensuring operational plans, deliverables, and risks are meticulously addressed and aligned.
• Optimize campaign performance through rigorous A/B testing, driving incremental growth and continuous program improvement.
• Monitor campaign performance for operational integrity, proactively identifying and communicating issues to internal teams for swift resolution.
• Identify key opportunities to enhance campaign performance, streamline operational efficiency, improve processes, and refine product tooling.
• Build and maintain a comprehensive knowledge portal of best practices and playbooks, serving as an invaluable reference and training resource for the team.

What you'll bring:

• 5-7 years of hands-on lifecycle marketing experience, with a proven track record of building and launching successful acquisition and engagement initiatives.
• Proficiency with leading CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• A high aptitude for logical reasoning and critical thinking, enabling you to navigate complex challenges.
• Exceptional attention to detail and organizational skills, ensuring the timely delivery of high-quality projects.
• A proactive, thoughtful, and resourceful innovator with a willingness to tackle ambiguity and overcome roadblocks.
• The ability to react calmly to unexpected challenges, devise effective contingency plans, make sound judgment calls, and pivot as needed under pressure in a dynamic environment.
• A strong team player mentality, consistently considering the impact of your work on partners and fostering collaborative success.
• Effective communication skills across all mediums, from instant messaging and email to formal presentations.
• BA/BS degree preferred, or equivalent work experience.

Bonus points for:

• Experience with SQL.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.