Email Marketing Analyst

This role leads and optimizes print marketing programs, including Direct Mail and Omni Bagstuffers, while also owning the strategy and execution of complementary digital touchpoints. This role ensures cohesive, customer-centric experiences across channels, meeting the customer where she is and driving maximum engagement and business impact. The ideal candidate combines a strong consumer-first mindset with advanced analytical skills and strategic thinking to translate insights into scalable marketing strategies and innovation.

This is a temporary assignment supporting Print planning and execution through the high-impact Q3/Q4 holiday period, with potential to extend.

Key Responsibilities

Campaign Execution

• Own end-to-end strategy and execution of print programs, including planning, forecasting, testing, and performance optimization.
• Develop and execute integrated print and digital channel strategies, ensuring digital touchpoints (email, site, push, SMS, and app) complement print programs to create seamless, high-impact customer journeys.
• Define customer segmentation and campaign targeting strategies, partnering with analytics, finance, and campaign ops teams to ensure the right message reaches the right customer at the right time.
• Lead campaign selection and audience planning, aligning customer selection with business goals, seasonal priorities, and iROAS benchmarks.
• Drive testing ideation and roadmap development, including hypothesis creation, test design, and measurement frameworks to continuously improve performance.
• Partner with Creative and Brand teams to develop clear, insight-driven creative briefs that align messaging across print and digital channels.

Program Performance and Analysis

• Support weekly reporting, analyzing performance to inform in-moment pivots.
• Conduct post-campaign performance analysis and reporting, synthesizing data into actionable insights and strategic recommendations that influence channel and investment decisions.
• Analyze financial models and forecasts to evaluate ROI, optimize budget allocation, and support business case development for new initiatives.

Cross-Functional Collaboration

• Manage end-to-end project coordination, including timelines, deliverables, dependencies, and stakeholder communication to ensure flawless execution.
• Collaborate cross-functionally with Brand Marketing, Campaign Operations, Creative, Finance, Production, Analytics, Loyalty, and Digital teams to ensure alignment, accountability, and consistency across all programs.
• Coordinate approvals and stakeholder alignment, ensuring all campaigns meet marketing requirements while maintaining speed to market.
• Maintain and improve operational processes, documentation, and campaign workflows to enhance efficiency and scalability.
• Serve as a subject matter expert for print and integrated channel strategy, identifying opportunities to innovate and evolve the customer experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in CRM, lifecycle marketing, marketing analytics, or customer insights.
• Strong knowledge of performance KPIs, campaign and testing measurement, and customer segmentation.
• Direct experience with owned marketing drivers (Email, Push, SMS, Direct Mail).
• Strong analytical and storytelling skills, with the ability to communicate clearly with non-technical stakeholders.

Core Competencies

• Collaboration: makes productive contributions, volunteers to help, and solicits input from others.
• Communication: keeps others informed at the appropriate level of detail and listens attentively.
• Innovation: shares ideas and applies new methods and technology.
• Data-Based Decision Making: uses tools and techniques to interpret data and gather input for decisions.
• Driving Results: puts in consistent effort to meet goals and expected results.

Why Join Our Client

You'll have the unique opportunity to shape meaningful customer experiences at scale, test innovative new ideas, and directly influence marketing strategy through data and insights-all within a collaborative, fast-paced environment where your contributions are valued and impactful.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.