Manager, Marketing & BD Operations

Position Summary

Manager, Marketing & Business Development Operations is a key role within the M&BD Operations team which enables the wider Marketing & Business Development function to operate efficiently, consistently and at scale, and deliver against its goals and strategic priorities.

Working under the guidance of Senior team members, the Manager will be responsible for two of our key domains, Pitching & BD and Matters. For each domain they will oversee the development and delivery of all processes, workflow, training, L&D and other associated deliverables. They will take a solution focused approach and utilize their extensive network to collaborate and connect with whilst regularly reviewing processes and procedures to improve.

The Manager will have line management responsibility for the team of Coordinators in New York (currently three) and will lead by example when it comes to providing operational, analytical and domain led support across core M&BD processes. They will ensure that work is delivered smoothly, accurately, on time and in line with firm standards. The Manager applies specialist knowledge of leading people and workflow, M&BD methodologies, tools and best practices to improve quality, consistency and efficiency across M&BD operations.

The Manager will have responsibility to drive and deliver projects and will take ownership of defined M&BD Operations projects and contributes to cross functional initiatives, supporting the delivery of process improvements, system enhancements and new ways of working. Through mentoring and coaching, the Manager will ensure the development of Coordinators, Specialists and junior colleagues to help raise the overall capability and quality within the team.

Through the continuous development of domain expertise and impactful use of data, tools and technology we expect, over time, that the scope of duties and accountabilities will evolve to support our broader marketing organization and teams.

A curious mind, strong attention to detail, and the desire to solve problems and improve how work is done are critical for success in this role.

Proposals and pitch excellence

• Work with senior team members to develop and build out the MBD Operations Pitch domain. This includes all processes, workflow, training, L&D and other associated deliverables.
• Responsible to train and oversee the development of junior team members, ensuring they deliver consistent, high quality pitch and BD materials.
• Regularly review process and procedure to improve through data driven analysis and stakeholder feedback.
• Lead the preparation and coordination of pitches, proposals and capability statements, including collecting bios, deal lists, and other supporting materials.
• Maintain and improve pitch templates and standard materials to ensure consistency and quality and that templates and standardized documents are up to date and accessible for the team.
• Take ownership of the coordination deadlines, document formatting, and the submission process for proposals and pitches.
• Ensure pitch outcomes and credentials data are accurately captured and maintained in a timely manner, supporting continuous improvement.
• Provide guidance to the wider M&BD function on best practice.

Matter intelligence

• Work with senior team members to develop and build out the MBD Operations Matter intelligence domain. This includes all processes, workflow, training, L&D and other associated deliverables.
• Responsible to train and oversee the development of junior team members, ensuring they deliver consistent, high quality, proactive client and matter capture activities.
• Regularly review process and procedure to improve through data driven analysis and stakeholder feedback.
• Lead the experience & matter profiling process and embed new ways of working across the M&BD Operations team and wider function.
• Apply domain expertise to interpret research outputs and highlight implications for BD activity.
• Act as a subject matter resource for CRM data quality and usage, supporting adherence to agreed standards and processes.

Cross functional collaboration and project delivery

• Play an active role in the delivery of M&BD Operations projects, including process improvements, system enhancements and new capability roll outs.
• Collaborate with other M&BD teams to deliver integrated initiatives.
• Act as a key operational and domain point of contact on cross functional projects, supporting analysis, coordination and implementation.
• Proactively share best practices and contribute to continuous improvement across M&BD Operations and global function.
• Provide technical, domain or process expertise to the M&BD Operations team, reinforcing standards and ways of working.
• Mentor and support coordinators and junior team members, helping to build confidence, capability and consistency.
• Contribute to knowledge sharing documentation and training materials within the Operations team.

Performance and impact

• Track and update key metrics and activity logs, supporting the team's ability to monitor progress and report on outcomes.
• Assist in the preparation of regular reports and summaries for leadership and team meetings.
• Ensure all records and documentation are accurate, up to date, and compliant with firm standards.
• Support maintenance of calendars and planning tools for the M&BD function.

Key accountabilities include:

• Leading with day-to-day management of the Global BD Central team. Overseeing workflow and helping to build on efficiencies and improve process
• Act as a conduit between the Global BD Central team and functional stakeholders. Addressing issues, concerns and taking a solutions-focused approach to better improve working relations
• Build and own the development and progression plan for the BD Central Team, managing the annual intake of new members annually
• Produce capacity and work product analysis of the team, highlighting potential areas for growth
• Support in process training, development and on-boarding of all new Global BD Central Team joiners
• Oversee the build out process documentation and training materials to assist in the Global BD Central Team's development
• Manage the Global BD Central Team's workflow expectations with senior stakeholders in the function i.e. reporting responsibilities and other ad hoc requests
• Providing an escalation channel from Global BD Central Team members to manager level and above, where necessary
• Track and ensure that there is adequate cover within the Global BD Central Team to support the function globally and to escalate any issues of this nature, where necessary
• Maintain the mentor/mentee program within the Global BD Central Team to ensure suitable matches based on skill levels
• Continually look for and recommend improvements in the Global BD Central Team's processes
• Play a leading role in the implementation of the Firm's work management system ServiceNow, which is used by the BD Central Team globally to manage and track their work
• Become a trusted source of knowledge on processes within the Global BD Central Team and for the function
• Supporting on functional projects such as legal directories account management, the client secondment program and ServiceNow implementation and maintenance
• Responsible for building a suite of team reporting/analytics to feed up to senior management
• Being a key member of the global Business Development senior team and taking responsibility for helping to deliver on important cross departmental initiatives
• Other ad hoc projects as required.

The successful candidate will have the following attributes:

• Proven and significant law firm or other professional services expertise
• Success in managing a large, global team based across multiple locations
• An open minded and entrepreneurial mind-set used to identifying new opportunities and ways of working
• The ability to develop effective relationships
• The highest quality written and verbal communication skills and strong attention to detail
• Outstanding project management skills
• Excellent organisational skills and the ability to use initiative, especially when faced with competing demands from stakeholders
• A professional, proactive, creative, collaborative and enthusiastic approach to all work and interactions. This is needed because our stakeholders are varied and numerous
• Strong IT skills (including PowerPoint, Word and Outlook etc.).

• High standards of confidentiality, discretion and integrity.

• Bachelor's degree or equivalent relevant experience; professional certification an advantage where appropriate.
• Understanding of how M&BD Operations enables our teams to deliver against our firm / functional strategies.
• Demonstrated specialist experience and expertise in one or more M&BD disciplines e.g., research, client cultivation, strategy and planning, pitching support, market analysis, CRM, reporting / performance management, submissions and brand building), with strong knowledge of BD tools, methodologies, and best practices.
• Demonstrated ability to conduct detailed research and analysis, investigate issues, and develop practical solutions within defined scope and translate findings into practical outputs.
• Strong analytical, problem-solving, and attention-to-detail skills, ensuring accuracy and consistency in BD outputs.
• Good understanding of how BD activities support practice group and firm objectives, and how BD collaborates with other business services.
• Clear and effective communication skills, enabling collaboration with BD colleagues and accurate information sharing with stakeholders as required.
• Ability to manage workload effectively, meet deadlines, and work collaboratively in a team-based, fast-paced environment.

* Educated to degree level or equivalent

* Relevant marketing qualification (e.g. CIM) is desirable

* 5+ years of business development experience in a professional services firm or financial institution - preferably with related business development experience

Salary Range

$129,600 - $194,400

This role reports to

Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business-specific to the relevant office-before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.