Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located inEnglewood Cliffs, NJ.

Marketing Manager

Top Skills:

1. Project management
2. Website planning and optimization
3. QA management

Summary:

Manage the strategy and execution across the Consumer Decision Journey client website for the CTV category.

The main function of a marketing manager is to lead the research on market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Manage CTV marketing activities on the client's website, including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages, and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other site initiatives.
• Brief and optimize SEM and SEO efforts.
• Lead strategic promotions work streams for the website to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for the creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across the client website.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sales and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Requirements:

• Bachelor's degree required
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social, and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Project management / Time management
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal and communication skills and the ability to gain alignment across various stakeholders

Preferred Qualifications:

• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills are necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategies.
• Expert knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.