Regional Sales Manager - Eau Claire, WI

Company Overview:

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. We have been in business for over 100 years and are headquartered in Fenton, Missouri. For more information visit www.fabickcat.com

Why Work For Us!

At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision "To Ever Serve Our Customers Better". This legacy could not have been possible without first employing then developing the best and brightest talent the market has to offer. We believe it to be of the upmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years? The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package.

The Regional Sales Manager is a strategic growth leader responsible for driving revenue, market expansion, and customer value across an assigned region. This role leads and develops a high-performing sales team while working cross-functionally to identify new opportunities, challenge conventional approaches, and deliver integrated solutions that strengthen Fabick Cat's competitive position.

This leader combines a strong "hunter" mindset with operational discipline--balancing innovative thinking with clear communication, alignment, and execution.

Responsibilities:
Drive Growth & Market Expansion
* Develop and execute strategic sales plans that deliver sustainable revenue growth and increased market share.
* Identify and pursue new business opportunities through proactive, creative hunting strategies across all customer segments.
* Leverage market intelligence, customer insights, and competitive analysis to refine targeting and win strategies.
* Drive growth in Percent of New Industry Sales (PINS) and overall regional performance aligned with company objectives.

Lead & Develop High-Performing Teams
* Lead, coach, and develop a diverse sales organization including Territory Managers, Sales Specialists, and support staff.
* Build a culture of accountability, ownership, and continuous improvement.
* Set clear expectations, performance goals, and development plans to elevate individual and team performance.
* Recruit, develop, and retain top talent to strengthen the organization.

Champion Cross-Functional Collaboration
* Partner across business units (sales, rental, parts, service, product support, and corporate teams) to develop integrated customer solutions.
* Break down silos and ensure alignment across stakeholders to maximize total customer value.
* Act as a connector across the organization, bringing the right people together to solve complex challenges.

Lead with Transparency & Influence
* Communicate openly and consistently with leadership and peers to ensure visibility into strategies, opportunities, and challenges.
* Build strong internal partnerships through trust, humility, and collaboration.
* Influence without authority--aligning stakeholders around shared goals and outcomes.
* Ensure innovative ideas are developed collaboratively and executed with full alignment.

Deliver Customer-Centric Excellence
* Maintain strong relationships with key customers and support the team in closing high-value opportunities.
* Provide consultative leadership to customers, helping solve operational challenges and delivering long-term value.
* Represent Fabick Cat at industry events, strengthening brand presence and relationships.

Drive Operational Discipline & Insights
* Establish and enforce consistent use of CRM and digital tools to track pipeline, customer engagement, and opportunity progress.
* Use data and analytics to guide decision-making, improve forecasting accuracy, and increase win rates.
* Monitor expenses, budgets, and performance metrics to ensure alignment with financial goals.
* Provide regular insights and reporting to executive leadership on market conditions and regional performance.

Requirements:
Experience & Expertise
* Bachelor's degree or equivalent experience required.
* Significant experience in sales leadership, preferably within construction equipment or a related industry.
* Proven track record of driving revenue growth and executing strategic sales initiatives.

Leadership & Mindset
* Strong hunter mentality with the ability to uncover and convert new opportunities.
* Demonstrated success leading teams and influencing across multiple business functions.
* Ability to balance creative thinking with disciplined execution and alignment.
* High level of business acumen with strong decision-making capabilities.

Collaboration & Communication
* Exceptional communication skills with the ability to build trust across all levels of the organization.
* Known for transparent, humble, and partnership-driven leadership.
* Ability to navigate complex organizational structures and align diverse stakeholders.

Technical & Operational Skills
* Experience leveraging CRM and sales tools to manage pipeline and drive performance.
* Strong understanding of sales strategy, customer behavior, and market dynamics.
* Mechanical aptitude and knowledge of construction equipment preferred.

Additional Requirements
* Valid driver's license required.
* Ability to travel 50--70%, including overnight travel.
* Ability to operate in a fast-paced, dynamic environment.

Why This Role
This is an opportunity to lead a region as a true business owner--shaping strategy, building teams, and driving growth in a competitive and evolving market. You'll play a critical role in influencing the future of the business while working alongside a collaborative and forward-thinking leadership team.