Director, Demand and Revenue Marketing

CDS Visual, a Dover operating company, enables manufacturers to drive business value by unlocking their CAD assets to deliver dynamic interactive visual experiences that support the complete customer and product lifecycle. Our cloud-based visualization solutions, trusted by the world's biggest industrial suppliers, revolutionize their commerce, configure price quote (CPQ), and training initiatives. With an extensive offering of 2D and 3D visualization solutions, CDS uniquely re-purposes existing CAD assets to deliver impactful solutions for 3D configuration, aftermarket part search, digital work instructions, and enhanced digital content.

About the Position

Are you passionate about helping companies deliver exceptional digital experiences for their customers? Do you have an interest in how dynamic 2D and 3D interactive visuals can enable manufacturers to serve their customers more efficiently and accelerate growth? Are you a worldclass SaaS marketer who instinctively turns customer intent into qualified sales pipeline, and inspires marketing and sales teams to deliver meaningful, measurable revenue growth? If this sounds like you, we'd like to discuss an exciting marketing leadership opportunity at CDS visual.

We are looking for a senior strategic marketing leader who can architect and scale a global, multi-product demand engine that drives qualified pipeline and revenue for CDS Visual. In this role, you will design innovative, data-driven strategies and campaigns that challenge the status quo. You will own targets and conversion rate optimization for MQLs, opportunity creation, and sourced/influenced revenue. This position requires strategic curiosity, creative problem solving and the ability to influence at the highest levels, serving as a central partner to Sales, Product Marketing, and Executive leadership to achieve aggressive growth targets.

Priority Areas & Responsibilitiesfor this role include:

• Translate key business objectives and financial growth goals into clear, scalable marketing priorities that drive measurable pipeline impact.
• Architect and lead sophisticated, multichannel demand generation strategies across global regions, supporting both complex enterprise sales cycles and highvelocity motions.
• Develop and operationalize repeatable, scalable demand generation frameworks that deliver predictable growth across products, segments, and regions.
• Own and execute multi-channel, integrated demand generation strategies that leverage digital, ABM, content, and event tactics to maximize lead quality, engagement, and conversion at every stage of the funnel.
• Maintain, update, and optimize the company website CMS, content, and functionality.
• Work with Business Development Representative (BDR) to create promotional materials, manage schedules, and coordinate on-site staff to engage attendees and generate leads at Tradeshows.
• Define and implement SLAs, processes, and handoffs to Sales to ensure seamless pipeline progression and accountability.
• Develop and execute growth marketing and content marketing programs that focus on both new opportunity generation and customer account expansion by collaborating with Sales & Product teams.
• Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
• Partner closely with centralized corporate teams to align on digital campaign strategy, execution, and measurement including lead scoring, routing, data quality, attribution, and marketing automation workflows.
• Ask critical questions that surface insights, challenge assumptions, and influence strategic decisions to accelerate growth and elevate business performance.
• Champion a culture of innovation and experimentation, establishing a rigorous testandlearn approach across channels, audiences, and funnel stages.
• Establish governance, reporting rhythms, and standardized KPIs, delivering clear dashboards, strategic insights, and actionable recommendations to senior leadership and crossfunctional partners.
• Stay ahead of industry trends, emerging technologies, and best practices trends in advertising, demand generation, content marketing, events, social media, etc., to introduce innovative strategies and campaign approaches that resonate with customers and prospects.

Experience

• 12-15 years of progressive global marketing experience, with a clear understanding of market segmentation, marketing and sales funnel stages, buyer personas and journeys, and conversion rate optimization.
• 8-10 years SaaS experience required.
• Demonstrable collaboration with Sales leadership and a deep understanding of sales processes, forecasting, and marketing's role in quota attainment.
• Passion for data-driven decision making, curiosity to challenge conventional approaches and motivation to drive continuous improvement.
• Strong experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce) supporting funnel management, reporting, and attribution.
• Proven ability to design creative campaign concepts, work closely with creative teams, and use storytelling to differentiate in competitive markets.
• Excellent executive-level communication and presentation skills; comfortable presenting strategy, results, and trade-offs senior executive stakeholders.
• Strong analytical and strategic mindset, defining KPIs, building dashboards, and using data to drive decision-making.
• Exceptional project management skills, prioritizing, delegating, and delivering multiple initiatives simultaneously in a fast-paced environment.
• Ability to thrive in dynamic, high-growth environments.
• Preference will be given to candidates with experience with 2D, 3D and /or CAD SaaS applications.

Education

• Bachelors in Marketing or related field required.
• Masters preferred.

Work Arrangement : Remote

Pay Range: $185,000.00 - $215,000.00 annually

Bonus Eligible: This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits: Benefits for this position include:a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 9 paid holidays per calendar year, paid vacation days beginning at 120 hours annually, 40 paid sick leave hours annually or as provided under state and local paid sick leave laws, tuition assistance; business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Sub Division :CDS Visual

Job Requisition ID :65668

Job Function : Marketing