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General Manager

Aaction Rents
United States, California, Santa Rosa
Feb 07, 2026

Aaction Rents is seeking an experienced General Manager to provide company-wide leadership across multiple locations and departments. This role is responsible for driving operational consistency, safety, quality control, and accountability throughout the organization.

The General Manager partners closely with the CEO and leadership team to ensure standards are executed consistently, processes are followed, and operations support long-term growth and stability. This position is ideal for a hands-on operational leader with strong rental industry experience who values structure, safety, and continuous improvement.

Operational Leadership

Provide oversight across all store locations, shop operations, and dispatch

Ensure consistent execution of company standards, processes, and procedures

Support Store Managers and department leaders with clear expectations and accountability

Identify operational gaps and implement corrective actions

Quality, Safety & Compliance

Oversee company safety programs and compliance efforts

Conduct regular site visits to observe operations, equipment condition, and workflows

Ensure adherence to internal standards, manufacturer requirements, and regulatory obligations

Support development and ongoing improvement of Standard Operating Procedures (SOPs)

Performance & Continuous Improvement

Monitor equipment readiness, preventative maintenance, and quality metrics

Reduce repeat service issues through root-cause analysis and follow-through

Address operational challenges with practical, long-term solutions

Provide regular operational reporting and insights to executive leadership

People & Culture

Support leadership development and training initiatives

Partner with Human Resources on policy enforcement, corrective action, and compliance

Promote a culture of accountability, teamwork, and professionalism across locations

Qualifications
Minimum 5 years of rental industry experience required

Demonstrated experience leading multi-location operations

Strong understanding of equipment standards, shop operations, and safety practices

Ability to lead through influence, structure, and consistency

Excellent communication, organization, and problem-solving skills

Comfortable working in a visible, hands-on leadership role

Valid California Driver's License with a clean driving record

Management certification and/or college education preferred

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