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Director of Sales | The Source Hotel Denver

Crescent Hotels & Resorts
401(k)
United States, Colorado, Denver
3330 Brighton Boulevard (Show on map)
Feb 07, 2026
Description

The Source Hotel Denver is seeking a Director of Sales to join the team. The ideal candidate will be an energetic, results-driven leader with a proven track record of driving revenue, building strategic partnerships, and elevating property presence in the marketplace.

Nestled in Denver's vibrant RiNo Art District, The Source Hotel is a modern retreat that seamlessly blends industrial character with contemporary elegance. As part of a dynamic marketplace featuring artisanal dining, craft beverages, and curated retail, our hotel offers guests an immersive experience that celebrates creativity, culture, and community. With thoughtfully designed spaces and an atmosphere of inspired hospitality, The Source Hotel is more than a place to stay-it's a destination to discover.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:



  • Highly competitive salary of $100,000-$110,000 annually based on experience
  • An exceptional benefit plan for eligible associates & your family members
  • 401K matching program for eligible associates
  • Flexible scheduling to allow you to focus on what is important to you.
  • Discounts with our Crescent managed properties in North America for you & your family members



ESSENTIAL JOB FUNCTIONS:



  • Maintain, develop, implement, and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates and ownership.
  • Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
  • Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
  • Ensure training programs are conducted regularly, and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
  • Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
  • Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs.
  • Meet with and entertain clients some of which will require travel.
  • Communicate both verbally and in writing to provide clear direction to the staff.
  • Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
  • Organize and/or attend scheduled Sales Department and related meetings.
  • Perform all other duties as assigned.


REQUIRED SKILLS/ABILITIES:



  • Minimum 3 years of experience as a hotel sales leader is required.
  • Business Transient experience is required.
  • Independent hotel experience is highly desired.
  • Prior renovation or hotel re-branding experience is highly desired.
  • Experience working with a 3rd party catering company is preferred.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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