Regional Sales Manager - Rocklin, CA

RelaDyne is the nation's leading automotive, industrial, and commercial lubricants provider and a trusted partner for reliability services. We're more than just a distributor; we're a team dedicated to innovation, service excellence, and lasting customer relationships.

We are seeking a Regional Sales Manager with strong sales operations and performance leadership experience to drive revenue growth, margin expansion, and sales productivity across the region. This role is responsible for building and leading a high-performing sales organization, overseeing sales analytics, forecasting, territory management, pricing optimization, CRM adoption, and sales compensation, and ensuring consistent execution against budget and performance targets.

$150k - $165k yearly salary

Hybrid work expectation - 3-4 days a week in field, remainder in office in Rocklin, CA

Key Responsibilities

• Recruit, develop, and lead a high-performing sales team to drive organic growth, margin expansion, and new customer acquisition.
• Coach Sales Representatives through training, joint sales calls, and ongoing performance feedback; manage performance improvement plans as needed.
• Partner with Operations, Marketing, and Pricing to improve profitability, sales execution, and efficiency.
• Oversee sales compensation planning, headcount alignment, and OpEx coordination with branch leadership.
• Use data and analytics to guide sales strategy, performance management, and continuous improvement.
• Build, maintain, and deliver sales reporting, forecasts, and KPI analysis to support business decisions.
• Drive CRM adoption, data quality, and process improvement across the sales organization.
• Analyze territory alignment, account coverage, Sales Rep performance, and gross profit generation.
• Support onboarding of new branches through RelaDyne's EXCELERATE program.

Performance Measurements

• Achievement of volume and margin targets versus budget.
• Regional organic growth performance.
• Performance against branded supplier growth and margin objectives.
• Adherence to RelaDyne cost-of-sale targets.
• Timely, accurate delivery of sales analytics, reporting, and performance insights.
• Tracking and reporting of gross profit dollar growth to branch and corporate leadership.
• Completion of annual performance reviews for direct reports.
• Consistent use of data and analytics to drive decision-making and performance improvement.
• Additional performance metrics as business needs evolve.

Qualifications

• 3+ years of experience in sales leadership or sales operations within a high-volume environment.
• Advanced Excel and PowerPoint skills; strong CRM experience (Sage or similar).
• Working knowledge of Power BI and data-driven sales analysis.
• Proven ability to collaborate effectively in a matrixed organization.
• Strong analytical, communication, and problem-solving skills.
• Highly organized, adaptable, and customer-focused

At RelaDyne, you'll find more than just a job-you'll discover a career with a company that values people, teamwork, and growth. Apply today and join the team driving the future of reliability.

Safety-Sensitive Position Notice:
This position is designated as safety sensitive. Employment is contingent upon the successful completion of all required pre-employment screenings, which may include a background check, drug and alcohol screening, and any other evaluations required by law or company policy.

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Equal Opportunity Employer/Disability/Veterans

RelaDyne, and its affiliates, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ethnicity, sex, age, gender identity, sexual orientation or identity, genetic information, status as a protected veteran, status as a qualified individual with disability, or any other protected class status.