Senior Owned Channels Tagging Lead

We're looking for a hands-onSenior Owned Channels Tagging Leadwho will partner with marketing teams to implement, validate, and maintain marketing and analytics tagging across Microsoft-owned digital properties. This role is accountable for ensuring our websites, mobile apps, landing pages, blogs, and event experiences have the right tags deployed to capture complete, accurate signals for measurement, optimization, and personalization. You will own day-to-day execution of pixels, floodlights, conversion tags, analytics tags, and server-to-server integrations, and you'll be the technical point person for troubleshooting tracking issues across platforms and vendors.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.

• Tag implementation across owned channels (web + app + social):Partner with Marketers, Channel teams, Analytics, and engineering teams to ensure owned experiences (websites, landing pages, apps, blogs, social destinations, and event experiences) have correct tagging deployed, and that the tracking architecture supports the required level of detail for post-campaign analysis.
• Client-side tagging (pixels, floodlights, analytics tags):Implement, maintain, and evolve client-side tagging (analytics tags, conversion tags, floodlights, custom variables/parameters, and platform pixels for Meta, Pinterest, etc.) to support reporting, optimization, and personalization ensuring correct firing, sequencing, and payload accuracy.
• Tag governance, QA, and signal integrity:Own end-to-end tagging QA before and after launches (campaign launches, site/app releases, landing page updates). Validate that tags fire correctly, parameters are populated, and data is captured as expected. Diagnose and resolve tracking gaps, broken tags, and reporting discrepancies; collaborate with channel teams, vendor partners, and ad tech platforms to restore signal integrity.
• Privacy, compliance, and consent-aware controls:Ensure tagging adheres to regulatory and internal privacy/compliance requirements consent-aware firing, suppression rules, field-level data minimization, and approved vendor behaviors partnering with privacy/security teams when needed.
• Documentation and operational excellence:Maintain detailed, current documentation (tracking plans, tag specs, parameter mappings, vendor-specific setup notes). Lead technical discussions for tagging workstreams, provide test/validation guidance, and coordinate with onsite/offshore teams to triage and resolve critical production issues.
• Embody our culture and values.

Required/minimum qualifications

• 6+ yearsexperience leading tagging programs across multiple owned properties(web + app) with standardized patterns and governance.
• 5+ yearshands-on experience with server-side / API-based tagging (Conversions APIs, event forwarding, webhooks, API connectors), including dedupe controls and resiliency patterns.
• 4+ yearsexperience implementing and validating mobile app analytics(iOS/Android) using SDKs and S2S integrations, including coordination across app release cycles.
• 4+ yearsexperience with enterprise tag management and collection platforms (e.g., Adobe Experience Platform Data Collection/Launch, Google Tag Manager 360), including rules/templates and environment management.
• 3+ yearsexperience establishing tagging QA operating models (release gates, regression coverage, test plans) and production monitoring/alerting for signal integrity.
• 2+ yearsexperience operating in privacy-conscious environments (PII controls, field-level minimization, audit-ready documentation) and partnering with Privacy/Security teams.

Software Engineering IC4 - The typical base pay range for this role across the U.S. is USD $119,800 - $234,700 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $158,400 - $258,000 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.