Senior Marketing Communications Specialist

Spectraforce Technologies
United States, Pennsylvania, Plymouth Meeting
Oct 03, 2025
Senior Marketing Communications Specialist Plymouth Meeting, PA 19462 Hybrid role:- Required to be onsite 2-3 times/week 12 months Education Required: BA/BS in Marketing, Marketing Research, Psychology, Data Science, or related field Preferred: Master's in Business, Marketing Research, or related field (MBA/MA/MS/MMR) Required Experience Minimum 5 years of Market Research experience (client side, supplier side, or related functions such as Sales, Marketing, or Marketing/Sales Operations) Strong knowledge/understanding of the US healthcare environment with the ability to quickly learn different therapy areas Strong analytical skills, capable of connecting business issues to actionable market research insights Knowledge of Market Research methods and secondary data sources, with eagerness to expand expertise Demonstrated ability in collaboration and teamwork, with experience leading teams in market research execution Excellent interpersonal and communication skills Preferred Experience Experience in Healthcare Consumer and Healthcare Practitioner research Familiarity with Buy and Bill products (a plus) Desired Capabilities Leverage research and marketing knowledge to synthesize actionable insights Collaborate with team leads, analytics colleagues, and franchise clients to apply insights that influence marketing strategy and uncover opportunities Understand client business challenges and manage research to support brand-level decision-making Proactively identify business growth opportunities through engagement with internal and external stakeholders Ability to work independently, manage competing priorities, and navigate ambiguity while collaborating effectively when needed Skilled in selecting appropriate research methodologies to address business needs Key Responsibilities Support client's US Portfolio through planning and executing primary market research while coordinating across primary, secondary, and syndicated research to inform brand strategy and tactics Develop and execute research projects, including timeline and budget management Align and communicate with stakeholders and external agencies regarding objectives, execution, findings, and recommendations Manage all aspects of primary market research projects Partner with business stakeholders to assess challenges, recommend research methods, and incorporate team feedback Apply best practices and innovative techniques to generate impactful insights Synthesize results into compelling business stories and recommend actionable steps Facilitate discussions with stakeholders to drive effective decisions that enhance business outcomes Collaborate with analytics teams to design complex analyses using secondary data, syndicated reports, and databases, integrating findings with primary research to strengthen brand strategy