Marketing and Communications Specialist, Ross and Carol Nese College of Nursing

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Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.

POSITION SPECIFICS

The Ross and Carol Nese College of Nursing seeks a creative, passionate, and skilled Marketing and Communications Specialist to join our Strategic Communications and Recruitment team.

This full-time and fully remote position supports the college's mission by raising awareness of our programs, promoting engagement, and strengthening our brand.

The Marketing and Communications Specialist will develop and implement a range of marketing, communications, and public relations strategies across print, digital, social media, events, and emerging media.

Responsibilities include, but are not limited to:

• Create and edit content (graphics included) for websites, social media, articles, advertisements, publications, newsletters, photography, and event promotions

• Identify leads and sources for information

• Prepare creative briefs

• Design and develop social media campaigns; aid in monitoring analytics

• Ensure compliance with Penn State brand and style guidelines

• Occasionally attend and provide support in various events across the college

The role involves working independently and in close collaboration with internal teams (including faculty members), external partners, and vendors to plan campaigns, track progress, and solve problems.

Some of the centers and offices where core relationships will be built include the Tressa Nese and Helen Diskevich Center of Geriatric Nursing Excellence, the Center for Nursing Research, and the Outreach and Professional Development Office.

While this position will work fully remote, occasional travel to Penn State's University Park campus will be required. Occasional evening or weekend work is required.

Qualifications:

Applicants must have experience with the following:

• Adobe Creative Suite (proficiency with this is also a must)

• Creating social media content for an organization or business

• Familiarity with content management systems and website functionality

It is also required thatapplicants have versatile writing skills across audiences and platforms, including marketing and promotional copy, content and storytelling, digital and social media posts, internal communications, strategic and formal writing, and technical/support materials.

Additional Qualifications:

• Excellent communication and interpersonal skills; inclusive and respectful when working with others.

• Capable of thriving in collaborative environments

• Demonstrated ability to be responsive and timely in addressing stakeholder needs

It is preferred that applicants have experience with any of the following:

• Conceptualizing and deploying social media campaigns

• Using digital marketing and analytical platforms

• Emerging social media platforms

Experience in healthcare-related environments, community health needs assessment, or healthcare delivery is a plus.

It is also preferred that candidates have familiarity with Penn State's brand book, as well as photography and videography skills. Familiarity with both Hootsuite and WordPress is also a plus.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Application Information: Applicants must submit a resume and cover letter.

This position reports to the Director of Strategic Communications and Recruitment.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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