Director, Digital Product Management & Design

Summary: Join Great Wolf Resorts as Director of Digital Product Management and drive the digital transformation of family hospitality experiences. You'll partner directly with our VP of Digital to lead comprehensive digital guest experiences-from online discovery and booking through innovative in-resort technology solutions. Leading a high-performing team of Digital Product Managers, UX/Design, and Content specialists, you'll deliver measurable revenue growth while pioneering industry-leading digital innovations.

We're seeking a results-driven leader with proven expertise in scaling consumer digital platforms, motivating cross-functional teams to exceed targets, and creating integrated digital ecosystems that delight customers and drive business success.

Key Areas of Focus:

• Drive Revenue Through Digital Excellence - Optimize greatwolf.com to maximize discovery, conversion, and booking revenue-our primary revenue channel. You'll lead continuous testing and optimization across UX, technology, creative, and content to deliver measurable revenue growth through data-driven experimentation and strategic improvements.
• Transform the Guest Journey - Create exceptional digital experiences that delight families from booking confirmation through post-stay engagement. You'll pioneer innovative solutions using emerging technologies to differentiate Great Wolf in the competitive hospitality landscape while building lasting guest relationships.
• Revolutionize In-Resort Digital Experience - Seamlessly integrate mobile apps, smart kiosks, messaging platforms, and digital concierge services to enhance every touchpoint. Enable effortless check-in, intuitive food ordering, personalized attraction recommendations, and real-time guest services that build brand loyalty and drive repeat visits.

Responsibilities:

1. Strategic Product Leadership

• Drive end-to-end product strategy across the complete customer lifecycle-from initial discovery through loyalty engagement-with clear roadmaps, milestones, and measurable outcomes
• Present strategic updates to executive leadership and digital steering committee, demonstrating progress and ROI impact
• Champion innovation by identifying emerging technologies and market opportunities that drive revenue growth and competitive advantage
• Build business cases with detailed ROI analysis to prioritize product investments and optimize team resource allocation

2. Product Development & Optimization

• Lead product requirements and documentation across all digital touchpoints, ensuring seamless third-party integrations and comprehensive knowledge management
• Execute rigorous testing programs including A/B and multivariate testing to optimize conversion rates and user experience
• Bridge business and technology by translating customer needs into clear technical requirements that drive development efficiency
• Ensure compliance with privacy regulations and accessibility standards across all digital channels

3. Market Intelligence & Research

• Conduct competitive analysis to maintain product superiority and identify market gaps and opportunities
• Drive customer research initiatives through surveys, interviews, and behavioral analysis to validate product decisions
• Partner with marketing teams to align digital channel strategy with broader campaign objectives and brand positioning
• Establish thought leadership in digital hospitality trends, building Great Wolf's reputation as an industry innovator
• Stay abreast of SEO/GEO trends and emerging technologies, including LLM-driven search.

4. Cross-Functional Collaboration

• Help optimize allocation of engineering resources by prioritizing high-impact projects and managing stakeholder requests strategically
• Make strategic trade-off decisions balancing feature scope, timeline, and business impact
• Coordinate quality assurance processes to ensure seamless product launches and ongoing maintenance
• Manage digital operations including content updates and UX improvements that drive revenue and margin targets

Required Qualifications:

• 7+ years in digital product management leadership, preferably in consumer-facing, revenue-driving roles
• Proven track record managing large-scale B2C websites and mobile applications
• Deep expertise in Agile methodologies, product lifecycle management, and bringing products from concept to market
• Strong analytical skills with experience in UX design principles and conversion optimization
• Bachelor's degree in Business, Technology, or related field
• Ability to work from our Chicago Corporate Headquarters on a hybrid-remote work schedule (M/F optional work from home and T/W/TH in-office)

Preferred Qualifications:

• MBA or Master's degree in Business, Technology, or related field
• Hospitality or retail experience with focus on digital transformation
• Technical proficiency in Google Analytics, Jira, Figma, Optimizely, Adobe Experience Manager, and other digital tools
• Physical-digital integration experience-bridging online and offline customer experiences

Leadership Qualities We Value

• Results-oriented mindset with ability to balance innovation with business impact
• Exceptional communication skills for presenting to executives and collaborating across departments
• Strategic thinking combined with hands-on execution capabilities
• Customer-centric approach with passion for creating exceptional family experiences

Estimated Salary Range:

$175,000 - $225,000 annual base salary

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf's total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.