Sr Marketing Leader, Monitoring + Connectivity

Job Summary:

As the Sr Marketing Leader for Monitoring & Connectivity, you will set and drive the strategic vision for Masimo's interconnected monitoring systems and connectivity solutions. You will oversee global marketing, product lifecycle management, new product introductions, product positioning, strategic messaging, and launch execution across acute care, alternate care, and consumer segments. to accelerate growth

Duties & Responsibilities:

• Lead development and execution of global marketing strategies for interconnected monitoring platforms and connectivity solutions.
• Manage the product life cycle to include new product introductions, and end of life activities.
• Bridge product vision with commercial outcomes-including brand positioning, value messaging, product launches, and revenue growth.
• Ensure alignment with broader commercial marketing and downstream activities
• Translate technical product functionality into compelling customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
• Define gotomarket plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
• Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
• Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications-ensuring unified messaging and seamless product rollouts.
• Own product roadmap marketing, launch timelines, and lifecycle planning across connectivity platforms.
• Oversee all launch phases through premarket to full market availability, including training, collateral, and field enablement.
• Build, mentor, and lead a high-performing, cross-functional marketing team globally.
• Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
• Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
• Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy
• Serve as a strategic voice within the executive leadership team.
• Manage marketing resources and budgets to maximize ROI and operational efficiency.

Minimum & Preferred Qualifications and Experience:

Minimum Qualifications:

• Ten years of demonstrated success in Marketing/Management/Commercial responsibility, ideally in the medical device industry.
• 3 years of experience leading global marketing teams
• Very strong business acumen (or commensurate training)
• Deep knowledge of monitoring technologies and connectivity solutions.
• Strong background in healthcare technology, information technology and networking.
• Strong strategic, analytical, and critical thinking skills.
• Ability to anticipate and articulate future possibilities and trends
• Strong writing and speaking skills
• Excellent teamwork skills
• Advanced ability with the Microsoft Office suite of applications.

Preferred Qualifications:

• Proven leadership, orientation to customer and team needs, creativity, and a "do whatever it takes attitude"

Education:

• Bachelor's degree Marketing, Business, Life Sciences, or related field required.
• MBA/advanced degree is desired.

Compensation

The anticipated salary range for this position is $170,000 - $254,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 20-30% annual bonus based on Company, department, and individual performance.

Physical requirements/Work Environment

This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel domestically and internationally up to 25% is necessary.

The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.