Lifecycle Marketing Automation Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

We seek a Lifecycle Marketing automation manager in within our Global Marketing Operations team in the US to build the plan and execute programs that drive engagement, conversion, retention and loyalty across the customer journey, from acquisition to retention. The team's core focus is to rewrite client experience and engagement for growth as it relates to our email, push and SMS communications.

You will be part of a small but growing team that delivers optimal communication experiences and maximize customer lifetime value for our direct and partner merchant customers across the globe. Our customers are small, midsize and large enterprise businesses that accept credit card and debit card payments at the point of sale, through mobile devices or ecommerce solutions.

This role reports to the director of lifecycle marketing and is focused on our US partnerships activations. Our US partnerships span fintechs, integrated software vendors, independent sales organizations, including the merchants they sell to, and third party POS dealers. Our US Partner marketing team is responsible for go to market campaign strategies to drive customer engagement, acquisition and cross sell. Our Marketing operations team designs and executes a multi-channel approach to drive the growth goals. This role will design, manage and optimize all lead and customer nurture, and email marketing for our partner business.

Responsibilities:

• Develop and implement lifecycle marketing campaigns to improve customer engagement, conversion, and retention and that align with our business goals.

• Define and optimize customer journeys across various touchpoints.Work with local country campaign managers and lifecycle marketing team members to ensure our programs are optimized for local market needs.

• Design and implement multi-channel lifecycle programs (e.g., email, in-app messaging, SMS).

• Create and manage customer segmentation strategies with our Marketing CRM data team.

• Analyze customer data and behavior and recommend improvements in journeys and content to drive higher engagement and conversion.

• Develop and implement A/B testing strategies to improve campaign performance.

• Monitor and report on campaign performance and key metrics, sharing what worked and what didn't in monthly and quarterly business reviews.

• Collaborate with cross-functional teams (e.g., product, sales, customer success, and within marketing functions)

• Work with the creative team to recommend engaging and relevant content for various lifecycle stages.

• Ensure consistent brand and messaging across all channels and touchpoints.

• Support best practices and learning sessions and recommend improvements for the marketing tech stack that further improve customer experience.

Requirements:

• Bachelor's degree in marketing, business or related field

• 5+ years of experience in lifecycle marketing with a proven track record of improving revenue results and customer engagement.

• 5+ years of email marketing experience, preferably with a SaaS technology or financial services company.

• 3+ years of experience with Marketo for audience segmentation, workspaces, dynamic content and Marketo modules. Marketo certified a plus.

• 3+ years of international digital and/or email marketing experience.

• Strong attention to detail to analyze data and results.

• Excellent written and verbal communication skills to work across multiple countries and functional teams.

Travel: 10% - US and possibly UK travel.

Global Payments Strategic Framework:

• Lead with technology and innovation to deepen our competitive advantages

• Further scale the four pillars of our strategy: software-driven focus, ecommerce and omnichannel solutions, exposure to faster growth markets and B2B payments

• Deliver commerce enablement solutions globally to broaden our leading position as a sales-driven, product-led company

• Provide frictionless, best-in-class customer experiences, creating longer-term relationships

• Nurture our culture, values and diversity, equity and inclusion initiatives to attract, retain and motivate exceptional team members

• Support our communities as a socially responsible company with purpose and understanding.

Our Core Values:

• Passion: We are deeply committed to serving our customers and supporting our team members and communities

• Care: We are kind, compassionate, inclusive and empathetic

• Accountability: We are trusted to always do the right thing and are responsible for our outcomes

• Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride and professionalism

• Ingenuity: We are solution oriented, and innovation focused

Benefits:

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

This role is eligible to be remote within the United States. At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States (or (applicable country) on a full-time basis without the need for current or future immigration sponsorship. #LI-Remote

Please note: As part of our hiring process, candidates may be required to complete identity verification. This step helps us maintain a safe and compliant, and equitable hiring process. Additional details will be shared if you are selected to move forward in the interview process.

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.