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Manager, Personalization & Segmentation

Visa
life insurance, paid time off
United States, California, Foster City
900 Metro Center Boulevard (Show on map)
Jul 02, 2025
Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description
  • Creates strategy and roadmap for Visa's AI features, products and innovations, focused on personalization capabilities

  • Drive and deliver personalization platform development lifecycle: ideation, prioritization, development, validation, and integration

  • Provides structure for projects and deliverables through Visa's agile methodology. This includes specifying user stories, building epics and prioritizing development efforts

  • Collaborate with a wide range of platform engineers, data engineers, frontend engineers, and UX designers to create robust and scalable solutions

  • Establishes strong relationships and collaborations across regions and business units, including technical and non-technical cross functional partners

  • Be the internal and external champion of personalization initiatives and the value of AI overall driving interest and support across all areas

  • Be responsible for achieving the key performance indicators you are entrusted with

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

*8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

*9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

*8+ years of product management or related industry experience

*Track record of creating strategic roadmap, deployment of robust and scalable AI/ML/Data Science solutions and products

*Product management experience in one of more of the following areas: personalization, advertising, feeds and ranking optimization, user-facing optimization, AI-driven products and features, agentic commerce

*Experience with designing products working closely with legal and compliance, privacy partners ensuring they meet policies

*Experience working with Tech infrastructure and delivery teams to deliver products on schedule

*Advanced knowledge of AI/ML/Data Science techniques, both exploratory and in production

*Ability to leverage user insights, data, and statistical analyses to inform decisions

*Experience with agile delivery and in managing scrum teams and typical practices (like epic and spring planning using Jira, Jira Align, etc.)

*A desire to build 0-1 products from the ground up

*Demonstrated strong leadership, organizational, and execution skills, along with proven communication abilities

*Experience working in global organizations and roles that need collaboration with stakeholders, partners and development team spread around the globe, gathering regional and global requirements

*Diplomat - excellent stakeholder management skills

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 159,100.00 to 230,900.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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