New

Director, International Marketing

Columbia Sportswear
life insurance, 401(k)
United States, Oregon, Portland
14375 Northwest Science Park Drive (Show on map)
Jun 24, 2025
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion. ABOUT THE POSITION The international marketing team is responsible for stewarding the global execution of the Columbia brand in dozens of markets around the world. The team operates out of several global offices, from Switzerland to Shanghai, connecting with and inspiring local outdoor consumers.Whether it's hiking, skiing, fishing, or any outdoor pursuit, this team is focused on getting people outside and helping the face whatever Mother Nature throws at them. As the Directorof InternationalMarketing,you willbe responsible for supporting the execution of marketing plans in the global markets outside of the US. This includes all brand communications (traditional and digital media, social media, PR).You will act as a conduit of global information, assets, and toolkits, partnering with regional leaders to help distribute and in some cases localize paid media plans, retail environments, key accounts, store and ecommercemarketing, sponsorships, events, and the many tactics that apply specifically to the markets. You will work closely with the Product Marketing, NA Marketing, and Performance Marketing teams to scale global stories andBrandinitiatives in the regional markets to enable them to create region-specific marketing, as appropriate. As the leader of the International Marketing team, you will be responsible for relaying regional market intelligence to the global organization to better enable brand-right global marketing assets, as well as ensuring that regional executions align with Global Brand standards. You and your direct reports, a team of regional marketing leaders, will provide marketing support for Columbia partners in each region, ensuring they have the tools they need to be successful and properly represent the Columbia brandat retail, online and in all consumer touchpoints. HOWYOU'LLMAKE A DIFFERENCE Facilitate the resolution of complex or unusual local market challenges, applying advanced analytical thought and judgement. Provide leadership, best practices, and support to local marketing managers who are accountable to their region. Develop and guide team members in the elevation of business channel program planning and execution. Support, provide guidance for and track all marketing execution and strategy in the international markets (APAC, EMEA, LATAM) and International Distributors for the Columbia Brand. Distribute Globalbrand frameworks and toolkits, as well as NA media plan examples, for traditional and digital media, social media, PR, as well as retail environments, key accounts,andomni-channel marketing. Review local Sponsorships, events, and other tactics as applicable. Relay regional market intelligence to global organization and assist with planningof global campaigns. Partner closely with Global and Regional Merchandising and the Product Marketing team to apply global stories and initiatives within global markets, collaborating with global resources to guide region-specific marketing, as appropriate. Engage with cross-functional groups in the planning and execution of marketing programs including budget managementand field communication. Regularly provide and collect industry intelligence, research, competitive information, analysis, and success measurement with Regional GMs and Global Marketing teams. Analyze field feedback, sales data, distribution information, promotional activity, changing business conditions and competitive activity that may influence sales plan performanceto inform regional plans. Develop and consolidate annual, regional marketing budgets and seasonal reportingin conjunction with Global Marketing leadership YOU ARE A respected and proven leader of people. An excellent listener and collaborator who is skilled in managing an omni-channel environment. Able to set clear priorities and execute GTM activities. Adept at following brand direction and executing with excellence. Able to adapt direction without losing the objective. Strategic and able to understand underlying incentives, challenges, and opportunities. A true champion and voice for regional markets in global brand marketing decisions, demonstrating communication and collaboration to keep everyone aligned within the team and beyond. Able to contribute an enterprise view to the broader leadership of global brand marketing. Curious about cultures other than your own, and have experience working in a cross-cultural environment YOUHAVE Bachelor's or Master's degree, or applicable certification or equivalent experience in Marketing or Business Administration. 10+ years of Global Marketing experience. 8+ years of people management experience including managing through managers. 8+ years of broad experience in consumer marketing for a brand, including retail environment, key account, traditional media, digital media, event, and sponsorship activation required. Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance of a significant share of the marketing function in region. The ability to travel globally to regional offices. Ability to speak Japanese, Spanish, French or Mandarin a plus #LI-JC1 #Hybrid This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.