New

Associate Marketing Specialist - Demand Generation

First American
sick time, 401(k)
United States, California, Santa Ana
1 First American Way (Show on map)
Apr 29, 2025
Who We Are Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree, FraudGuard, RegsData, TaxSource and ACI. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do First American Data & Analytics is looking for an Associate Marketing Specialist - Demand Generation to support the execution of targeted campaigns that drive lead generation and pipeline growth. In this hybrid position, you'll be a key contributor in building and deploying digital programs-primarily email and paid campaigns-designed to attract, engage, and convert prospective customers. We're looking for someone with 2+ years of marketing experience, a highly organized approach to project management, and strong communication skills. You'll collaborate with marketing, sales, and product stakeholders to execute high-impact campaigns and support our demand generation strategy. Key Responsibilities: - Build and launch email campaigns in HubSpot, including segmentation, testing, automation workflows, and analytics tracking - Support execution of paid demand generation programs (e.g., LinkedIn, Google Ads), assisting with creative, copy, targeting, and budget tracking - Assist in lead scoring, routing, and nurturing strategies in coordination with Sales and CRM teams - Maintain campaign timelines, calendars, and detailed checklists to ensure timely execution - Help optimize landing pages, lead forms, and marketing workflows to improve conversion rates - Analyze performance across campaigns and create reports with insights and recommendations - Support webinars and virtual events that contribute to lead generation goals - Maintain list hygiene and CRM integrity for marketing contact data Qualifications: - 2+ years of experience in a marketing role with exposure to digital or demand generation programs - Excellent verbal and written communication skills - Strong organizational skills with a focus on managing deadlines and campaign details - Experience with HubSpot or similar marketing automation tools - Understanding of digital marketing channels and KPIs (CTR, CPL, conversion rates) - Familiarity with CRM platforms (e.g., Salesforce) and basic reporting/analytics - Self-starter with a growth mindset and strong attention to detail Santa Ana, CA (Hybrid - 3 days onsite, 2 days remote) The pay range for this role is $54,525.00- $72,700.00 This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. ** First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.