New

Product Marketing Manager

Sony Interactive Entertainment
paid time off, 401(k)
United States, California, San Mateo
Apr 21, 2025
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Product Marketing Manager, Platform Innovation and Brand Strategy San Mateo, CA (hybrid) Role overview: Your role on this team is to help to drive global product marketing for a selection of peripherals products, partnering deeply with product management for the entire product/feature life cycle - from concept through development to launch and post-launch customer journey optimization. As the marketing expert on the product and audience, you will work closely with various marketing and commercial teams, agencies and partners on go-to-market development and launch for PlayStation peripherals and features. Responsibilities: 5 years experience driving successful product launches from initial product marketing strategy and through to product announcement Champion the voice of the customer with marketing and product teams, developed from insights and analytics, across the business before, during and after launch Influence product development from an end-user and overall market prospective Help craft the product marketing strategy, positioning and reasons-to-believe for peripherals Define the opportunity audience and support manager in work with the commercial teams to support forecast strategy Work closely with creative teams to develop packaging, key art, videos, iconography, copy, and more in support of the GTM Collaborate with consumer insights teams to develop and utilize research results that will enrich the impact of projects Work with web teams to launch, maintain, and update highly effective web content and landing experiences, using data to drive design that can be optimized and evolved over time Partner with Store + Services and Brand teams to deliver an evergreen CEM approach with email teams to effectively reach and drive engagement with PlayStation customers at key points in their product ownership Communicate with excellence about upcoming features by working closely with the PlayStation PR Team and Product Team. Reach out cross functionally to other areas in SIE to help tell a holistic platform story that connects the console to services, peripherals, 1p software, 3p software, global partnerships, events, and more. Skills and Qualifications: Education Bachelor's degree in marketing, or related field, or equivalent experience required MBA a plus Experience Marketing Leadership Experience 5-7 years related experience, ideally in gaming, entertainment, or tech Experience delivering objectives through influence with partner teams in consumer facing global organizations with increasing levels of responsibility. Highly skilled at managing multiple projects in a highly dynamic and fluid environment. Proactive and demonstrated ability to appropriate assess business-critical decisions of diverse scope and drive to solutions Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment. Strong Cultural Leadership Traits Work towards results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks. Collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals - high emotional intelligence cultural awareness Innovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners Works independently, with little need for instruction, but maintains communication with leaders and leaders' peers to ensure partner teams feel informed and supported Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism Other Skills Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus Intermediate Microsoft Office Skills (Word, Excel, PowerPoint) Bonus: PlayStation fan Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture. Familiarity with PC and Mobile Gaming This role involves close collaboration with teams based in London, California, Tokyo and Australia. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences. *Please refer to ourCandidate Privacy Noticefor more information about how we process your personal information, and your data protection rights.* At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Clickhere to learn more. The estimated base pay range for this role is listed below. $138,200 — $207,400 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.