Vice President, Regional Marketing

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

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Job Description

WGU serves learners across all 50 states-each with unique aspirations, backgrounds, and workforce opportunities. The Vice President of Regional Marketing leads a team of geographically aligned marketers to translate national priorities into impactful, localized campaigns. This leader shapes and executes regional strategies that strengthen WGU's brand presence, support enrollment growth, and foster meaningful local connections.

This is a high-impact role for a dynamic, data-informed strategist who thrives at the intersection of marketing, operations, and cross-functional collaboration. The VP will guide a national team through its next phase of maturity-refining a model built over the past three years and helping team members, many of whom are new to WGU, align on shared outcomes, metrics, and operational discipline.

Key Responsibilities

• Lead the Regional Marketing team, overseeing strategy and execution across seven U.S. geographic regions.

• Translate market-level insights-including audience behavior, competition, and workforce trends-into actionable marketing strategies.

• Design and execute marketing efforts that increase brand relevance, support enrollment goals, and build lasting community connections.

• Serve as a senior marketing leader and cross-functional partner to Regional Operations (Outreach), Advancement, Communications, and Government Relations.

• Support team growth and evolution-three of the seven regional leadership roles are currently open-with the opportunity to shape structure, talent, and long-term direction.

• Build trust-based relationships with Regional VPs, navigating different leadership styles while aligning on strategic goals.

• Establish robust measurement practices for campaign performance, marketing effectiveness, and localized impact.

• Guide messaging and channel selection to reflect the needs, values, and priorities of each region's audience.

What Makes This Role Unique

• Strategic Ownership: This leader will shape one of the university's most externally visible and locally impactful marketing strategies. They'll make critical decisions about where, how, and why we invest in local marketing efforts.

• Team Building & Evolution: Inherit and grow a national team at a key moment in its maturity-establishing the next generation of team norms, performance expectations, and market alignment.

• Authentic Local Presence: Most prospective learners consider institutions with a strong local presence and community recognition. This team ensures WGU is positioned as a trusted, relevant option-one that feels connected to the lives, goals, and values of learners in each region.

• Integrated Outreach: While most efforts are B2C (learner-facing), the team also supports regional partner engagement, philanthropic outreach, and government collaboration (B2B).

• Visible Leadership & Travel: This is an in-person role based in Salt Lake City and includes regular travel (up to 30%) to build relationships with regional teams and participate in local activations.

Knowledge, Skills, and Abilities

• Strategic thinker with a deep understanding of regional market dynamics and the ability to translate insights into action.

• Experienced leader of national, distributed teams with a strong coaching mindset.

• Exceptional cross-functional collaborator and relationship-builder, particularly with senior stakeholders across marketing and outreach.

• Skilled in marketing measurement, forecasting, and performance analysis.

• Comfortable navigating ambiguity and organizational change, while driving clarity and accountability.

• Knowledge of marketing disciplines across brand, media, digital, content, events, and partnership activations.

• Strong communicator with the ability to inspire trust, shape narrative, and influence decision-making at all levels.

Qualifications

Minimum:

• Bachelor's degree.

• 10+ years of deep multi-disciplinary marketing experience demonstrating progression in scope and responsibilities over time.

• 8+ years of people leadership experience, including leading other leaders.

Preferred:

• Experience in higher education or industries where local market connection, brand relevance, and community presence are essential to success-such as multi-location retail, education services, franchised networks, or regionally activated brands.

• Background in organizations with regional models, local office footprints, or field marketing operations.

• Graduate degree in marketing, business, or a related field.

• Experience leading marketing strategies across both consumer and stakeholder (B2B) audiences.

• Track record of building high-performing teams and leading through organizational transformation.

Location & Travel

• Based at WGU's Salt Lake City headquarters.

• Travel up to 30% expected to visit regional teams, partners, and key events across the U.S.

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Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.