Senior Social Media Specialist - Camping

Senior Social Media Specialist - Jetboil

Join the Johnson Outdoors team and deliver exceptional outdoor brands and products that transform the consumers' outdoor experience!

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. We want people to get out and experience the great outdoors, and we create awesome equipment to make sure people have the best experience possible. Our fast, compact, efficient Jetboil cooking gear fuels a greater outdoor adventure, wherever your explorations take you.

Check us out on www.jetboil.com, or find us on Instagram, Facebook and TikTok! Jetboil fuels outdoor adventure!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

What you will do:

The Senior Social Media Specialist for Jetboil, builds brand preference and product awareness and interest by planning, creating, and publishing content on social media platforms; manages community engagement; creates and maintains a strong, positive brand presence. They will lead the development and execution of advanced social media strategies to drive engagement and growth, and assists manager with developing best-in-class content.

• Strategy Development: Leads the development and execution of organic social media strategy and plans, which includes developing content and publishing on each platform.

• Marketing Activation: Collaborates internally to align organic social plans with marketing campaigns and goals, contributing to marketing activation plan performance and success.

• Content Planning, Creation and Management: Assists manager with developing content marketing plans and on-brand, best-in-class content; drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement.

• Influencer Marketing: Works with Content Marketing Manager/Sr Manager to manage influencer marketing program to acquire content and/or reach our audiences through their platforms.

• Community Engagement: Listens, engages, and responds to online conversations with consumers, as appropriate, or collaborates with others to do so. Shares voice of the consumer with Brand Management team.

• Visual Content Development: Develops graphics and other visual elements for social posts as needed or collaborates with others to do so.

• Performance Analysis: Analyzes performance against KPIs regularly, using internal tools and native platform reporting, as needed. Optimizes plans and content using learning from analysis.

• Best Practices and Trends: Identifies and analyzes best-in-class social media strategies and content and monitors best practices and trends including platform changes that will materially impact strategies; adjusts strategies as needed to hit KPI targets. Shares insights with the team, stays up to date with changes in key social platforms and proposes relevant plan changes.

• Customer Service Partnership: Partners with customer and technical service teams to enable response to direct consumer messages.

• Performs other duties as assigned.

What you need to succeed:

• Bachelor's degree in marketing, business or equivalent.

• Typically requires a minimum of 5 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.

• Strong experience using social/digital media publishing platforms within a professional/business environment and developing social media strategies and plans.

• Skills and experience in developing and delivering creative content (text, image, and video). Demonstrated creative skills to contribute to social media strategy. Photography/videography skills a plus.

• A passion for and love of the outdoors, especially hiking, camping, overlanding and hunting.

• Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.

• Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.

• Strong knowledge of SEO and keyword research on social media platforms.

• Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors. Ability to understand the brand and products and communicate directly with customers on social media mediums.

• Ability to effectively multitask and prioritize work.

• Team player with the ability to work independently in a fast-paced environment.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

• Share in the company's success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries, and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.