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Director, Digital Media Analytics, GIACO NA Commercial Operations

Vertex Pharmaceuticals Incorporated
paid time off, 401(k)
United States, Massachusetts, Boston
50 Northern Avenue (Show on map)
Mar 15, 2025
Job Description Director Digital Media Analytics, GIACO NA Commercial Operations General Summary: Lead the development and refinement of channel attribution models leveraging third-party budget planning tools to provide insights that guide optimal marketing spends that drive script lift and feed into Marketing Mix ROI attribution Partner with our Director Omnichannel Analytics in the support of the upcoming product launch for the Pain Business Unit. This role will focus on paid media analytics techniques across digital media marketing channels to generate timely and actionable insights, optimize marketing and media performance and shape customer engagement strategies. Deliver impactful analyses and strategic recommendations to cross-functional teams to optimize the effectiveness and efficiency of multi-channel digital marketing tactics and campaigns, including endemic and non-endemic display/banner, social media, search, online video and TV Lead the design, implementation and analysis of agile and actionable pilots and A/B tests that span across digital channels and leverage innovative targeting and segmentation strategies Collaborate with media agency partners to shape and refine digital media strategies, ensuring campaigns are highly targeted, customer-focused and optimized for engagement Partner closely with Data, Technology & Engineering teams to ensure media performance data is accurately transferred from third-party publishers into Vertex-hosted data platform and processed for accuracy and consistency Explore opportunities to lead analyses that identify and establish data-driven best practices that can be leveraged as guiding principles for strategic customer engagement Convert analytics into meaningful insights and strategic recommendations, delivering clear communication to both leadership and executional teams to drive informed decision-making Education and Experience: Bachelor's degree required 7+ years relevant experience in the US Pharmaceutical industry required Minimum of 8 years of qualified work experience, including 5+ years in digital marketing analytics and media strategy Deep expertise in cross-channel digital measurement operations with a laser-focused attention to detail in data capture and management Solid background in digital measurement, exploratory analytics and insights generation across the digital media ecosystem (search, social, display, web, online video) Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python Highly collaborative in both operational and strategic environments Strong attention to detail with high analytical horsepower Strong communication skills (written and verbal) with the ability to translate findings into consumable and actionable insights and recommendations #LI-BW1 #Hybrid Pay Range: $188,600 - $282,900 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time. Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com