Director, Marketing Strategy and Analytics (AMS)

Zscaler, Inc.
parental leave, sick time, tuition reimbursement
United States, California, San Jose
Jan 09, 2025
About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world's largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange platform protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide. We're looking for an experienced Director, Marketing Strategy and Analytics to join our Zscaler team.This is a hybrid role local to our San Jose, CA office. Reporting to the, VP, Marketing Strategy and Analytics you will be responsible for supporting our Americas business to provide regional marketing insights and performance across our Field Marketing, Growth Marketing, and Partner Marketing functions. Also, you will be tied into our Product and Sales teams quite extensively to advance the overall marketing capabilities to drive decisions across GTM to drive the business forward. You will sit at the cross section of regional Sales, SDRs, Field Marketing, Demand Generation, IT teams to help enhance our strategies and optimize budgets. Responsibilities: You will own the Data Insights. Analyze data from various sources (e.g. spend data, customer profile and web/app browsing behavior) to produce stories to inform marketing strategies. Build your point-of-view and draw insights to back it up. Lead the QBRs with our CMO and other leaders across the company You are motivated to collaborate with stakeholders and be a trusted advisor. Specifically, in this case, Field Marketing, Growth Marketing and SDR leaders. Building relationships is high stakes for this role Always be thinking about performance analysis. Evaluate health of marketing campaigns by diagnosing metrics such lead quality, conversion rates, pipeline generation, and return on investment (ROI) You are organized and focused on collecting / analyzing data from multiple sources to integrate account level insights, including marketing automation tools, CRM system/SFDC, Snowflake etc. You love to be artistic and pride yourself on dashboard excellence. Optimize existing dashboards (or create new ones based on business requirement) to track and monitor performance of marketing campaign strategies and extract actionable insights to ensure revenue growth. Minimum Qualifications: Bachelor's degree, plus 10-12 years in analytics, data analysis and/or consulting roles. Affinity for collaboration with business partners and working in a fast-paced environment. You consider yourself an expert in aggregating, organizing and analyzing big data sets. Strong proficiency of SQL and experience with integration work between data warehouse platforms (Snowflake) You have strong familiarity with marketing KPIs and having a passion for storytelling across our marketing performance. It comes naturally to you. You understand MarTech and have a fresh perspective on the new(er) marketing technology platforms and frameworks including Media Performance, Digital Attribution, Web Analytics, e-Commerce Analytics, Salesforce CRM, Marketing Automation tools, CDP, DMP, etc. Hands-on experience with Visualization tools such as SFDC and Tableau with the ability to focus on design and the user experience Preferred Qualifications: Experience with several stakeholder teams - Sales leadership, Product Marketing,, Global/Regional marketing, IT/Data Strategy, Sales Ops, Finance, Channel 3-4 years of experience in data science to help drive experimental designs, hypothesis testing. Working knowledge of Python, R and comparable statistical analysis tools Experience with either 3rd party or in-house data pipeline tool to automate pulling marketing data from various platforms and APIs #LI-AS10 #LI-Hybrid Zscaler's salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits. Base Pay Range $161,000 — $230,000 USD At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to Diversity, Equity, Inclusion, and Belonging, visit the Corporate Responsibility page of our website. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.