Category Consultant, Kroger

Job Location: Cincinnati, OH

Summary

Responsible for acting as Category Management Consultant to Sales Partners, Kroger KDMs, and internal Hershey customers to drive consistent topline/net sales growth/share target. Assesses trends, analyzes data and identifies key customer opportunities consistent with shopper and P&L strategies. Acts as the Category/Customer Expert in co-creating strategic business plans. Uses insights to drive customers to act in the best interest of the category.

Responsibilities

Acts as the Category Expert to ensure the execution of Hershey's Strategic Everyday Business to make topline sales plan, net sales goals and achieve sales share targets. This includes using tools and data such as Syndicated Data, Efficient Assortment, 84.51, Inter and Intra Channel Benchmarking, Executive Summaries and Fair Share to ensure the execution of the strategic business plan. Effectively utilize the company's analytical tools and processes to ensure corporate objectives are met.

*Role will directly support Kroger Team's Front End, Take Home and Grocery Business. Working in partnership with their CSE Counterparts and Kroger KDMs on these specific areas of focus.

*Guides & Consults Kroger KDMs with Insights & Recommendations for Kroger's Everyday execution plans: Implementing Gold Standard POGs, Advising on Front End Transformation & SCO Merch/Queue Execution, and partnering on promotional strategy

*Collaborative Planning Initiatives, through Annual Joint Business Planning

*Supports Category Management Department and Sales Team in gaining distribution in specific accounts using tools such as Circana/IRI, 84.51 (Stratum and Market 6), Efficient Assortment, JDA/Space Planning, Tableau/PowerBI and other software or data platforms

Qualifications:

Education: Bachelor's Degree Required

Experience: This position requires previous Category Management and/or CPG Sales experience (approximately 3-5 years), advanced analytical skills, advanced understanding of consumer\shopper behavior and market research strategies, knowledge of consumer sales industry trends and complete working knowledge of the category management process.

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