Director, Events & Experiences At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Director, Events & Experiences to join our Marketing and Communications team. This role is located in New York, NY - HYBRID. In this role, you'll make an impact in the following ways:
- Lead event strategy, planning and execution to support business objectives, brand building and client deepening and engagement opportunities for BNY's Wealth business
- Elevate our brand through, dynamic brand activations, integrated event marketing programs, and strategic sponsorship partnerships.
- Manage a team of event professionals including coaching, talent development, performance management, and resource allocation.
- Drive cross-functional collaboration across the organization with marketing peers and senior stakeholders to understand business objectives and translate them into clear experiential and sponsorship strategies with measurable impact. Successfully deliver event concepts, programming and production that consistently raises the bar, deepens client relationships, and drives commercial growth.
- Manage events budget, ensuring disciplined spend management and optimization of internal and external resources.
- Manage both proprietary and third-party events and sponsorships for our diverse and complex businesses, including agenda development, vendor management, risk management, contract negotiation, expense management, food and beverage management, audio visual management, budget reconciliation, event analysis and measurement.
To be successful in this role, we're seeking the following:
- 15+ years of related work experience in a high-growth, client-centric environment, including event marketing leadership within a large global matrix organization. Extensive background developing and delivering successful multi-scale, ROI-driven B2C and B2B events across regions, including strategy, programming, sponsorship, design, and execution. Ability to provide best-in-class deliverables and results through all stages of the event lifecycle.
- Events SME with comprehensive knowledge of event marketing and sponsorship strategies, and a deep understanding of event operating procedures and best practices. Big picture thinker with meticulous attention to detail and ability to improve and raise the bar on event experiences. Knowledge of the financial services industry and experience delivering events across multiple client segments.
- Skilled people leadership and ability to attract/cultivate top talent and manage/motivate a globally diverse, results-driven team. Demonstrable strategic and creative thinking skills, effective decision-making skills.
- Excellent verbal, presentation and written communications skills, proficiency in MS Office. Superior collaboration skills, team-oriented with ability to manage multiple projects and prioritize; never afraid to pitch in and roll up your sleeves. Ability to rapidly pivot from one project to the next, work well under pressure and manage deadlines.
- Expertise with Cvent, CRM and other relevant event technologies. Ability to travel or work off hours/weekends as needed. Bachelor's degree in marketing or the equivalent combination of education and work experience required. Certified Meeting Professional (CMP) certification a plus.
#LI-Hybrid At BNY, our culture speaks for itself. Here's a few of our awards:
- America's Most Innovative Companies, Fortune, 2024
- World's Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
- "Most Just Companies", Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $147,000 and $273,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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