Summer 2025 Marketing Intern - Pittsburgh, PA

First National Bank
United States, Pennsylvania, Pittsburgh
Dec 17, 2024
Primary Office Location:One North Shore Center. Pittsburgh, Pennsylvania. 15212. Join our team. Make a difference - for us and for your future. Internship Overview/Summary: We are seeking a motivated and detail-oriented student to join our marketing team for a summer internship. This program is designed to provide real-world experience in financial marketing, strategy development, execution and measurement. You'll collaborate with cross-functional teams and agency partners to drive impactful campaigns that enhance brand awareness, support new customer acquisition and customer engagement. Throughout this experience, the student will gain practical, challenging and meaningful on-the-job work experience as a banking marketer with an organization that is continuously recognized as a Top Workplace and Best Place to Work. Internship Duties and Responsibilities: * Partner with the Marketing Strategy and Direct Marketing team assisting in the planning, development, and execution of multi-channel marketing campaigns (digital, email, direct mail, etc.) and projects. * Understand market, customer and prospect research and conduct competitive analyses to support strategy and or promotional recommendations. * Collaborate with marketing and Line of Business partners to create and curate content for the website, email marketing, etc. * Analyze marketing performance data and support reporting with insights and recommendations for optimization. * Support promotional activities including project management and organization of any . * Participate in brainstorming sessions to generate new marketing ideas. * Help maintain and update the marketing project calendar and content schedules. Learning Objectives: Our internship programs are designed to ensure you gain valuable skills in your field of study while providing networking opportunities with professionals throughout the organization. Over the course of the internship you will: * Gain experience working with advertising / media and agency partners. * Build hands-on experience working for a dynamic and innovative organization while learning about the financial services industry. * Work directly with assigned business leaders and professionals on various projects and assignments. * Have the opportunity to participate in networking events and meetings, as well as corporate training opportunities to further aid in professional development. * Gain hands-on experience in creating and managing integrated marketing campaigns. * Develop a deeper understanding of marketing analytics and performance measurement tools. * Enhance problem-solving and creative thinking skills in a corporate setting. * Build collaboration skills by working with cross-departmental teams, including Line of business groups, Data Science & Analytics and Marketing Services. * Develop proficiency in marketing software and platforms such as CRM systems, and Power BI/analytics dashboards. * Understand the role of marketing in driving customer acquisition, retention, and brand loyalty within the financial services industry Position Title: Intern Business Unit: Multiple Reports To: Varies Based on Assignment Position Overview: As an intern at F.N.B., you have the opportunity to experience daily what you learned in your finance or economics classes, see how banks work satisfying the needs of businesses and consumers, enhance leadership skills working with high-performing executives, learn the skills that differentiates F.N.B in the marketplace, understand interest rates and other key financial drivers, acquire credit skills key to portfolio health and learn complex regulatory compliance issues and more. Possible positions include key support areas such as Finance, Marketing, HR, Project Mgmt. and Accounting. Primary Responsibilities: Learn aggressively: Be open to new ideas and concepts, ask questions and be intellectually curious. Opportunities are based on assigned department, possible examples include organizational structures, business etiquette, interpersonal/conflict resolution/sales/negotiation skills, industry information, products and services and functional responsibilities for various Bank departments. Analyze: Improve the quality of decision making by doing appropriate and thorough analysis. Potential examples are based on the department assigned but can include pricing decisions, financial analysis, qualitative analysis, credit risk mitigation, identifying borrowing needs, project timelines and marketing plans. Communicate well: Deliver information in a clear, logical and effective manner. Convey information both in writing and orally. Flex style to effectively communicate in one-on-one, small group and large-group settings. Possible examples include business meetings, sales calls, training sessions, email communication and conference calls. Display Teamwork: Work well with others to achieve group goals. Willing to leverage the experiences of members to generate improved results and maximum performance. Lead and follow with effectiveness. Willing to voice dissent and ask difficult questions. Listen, to learn. Examples include department or Intern projects. Get Results: Be accountable, responsible for the output of one's effort. Willing to manage risk while pursuing innovative solutions or techniques. Flexible to change course to improve outcomes and results. Understand the criticalness of quality-output. Meet deadlines, getting things done on time and under budget. Possible examples will be numerous in virtually every department in the Bank. Compliance/Integrity: Understand and follow all company policies and procedures. Meet all relevant legal and regulatory requirements. Complete required trainings and course work in a satisfactory manner and on time. Complete project assignments in conjunction with rotations and work with appropriate oversight to complete. Learn to accomplish objectives by developing and prioritizing actions steps and establishing and communicating the work plan to the appropriate participants. Performs other related duties and projects as assigned. All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions. Minimum Education: High School or GED Minimum Years Experience: 0 Special Skills: Needs to be officially enrolled in an undergraduate bachelor program with a major in areas such as Finance, Accounting, Marketing or Information Technology. Special Licenses and Certificates: N/A Physical Requirements: N/A Equal Employment Opportunity (EEO): It is the policy of FNB not to discriminate against any employee or applicant for employment because of his or her race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or status as a protected veteran. FNB provides all applicants and employees a discrimination and harassment free workplace.