Product Marketing Manager

Behr Process Corporation
United States, California, Santa Ana
Dec 19, 2024
Job Summary As part of the of Product Marketing team, the Product Manager leads their branded business in developing the strategy along with all the activities in managing the product line/category with the end user. This includes both new product development and product stewardship. The Product Manager leads their categories by working closely with R&D to maintain product quality and differentiation, developing Roadmap strategies, monitoring competitive activity, and coordinating with market research to conduct surveys, benchmarking studies, ethnography, new product concept testing, etc. Additionally, the product manager must monitor the profitability of their businesses. This includes, but not limited to, producing dashboards and other analytics / charts to understand trends and performance. Essential Duties and Responsibilities Develop annual brand/business strategic roadmap plans for respective product lines Lead and or actively participate in product development teams in order to drive new products to market via a stage gate development process Initiate new research as well as analyze existing research for new product development, product benchmarking and end user insights Partner with Marketing Shared Services on commercialization efforts and launch plans including items such as packaging, social, digital / landing pages, and other marketing activities to generate end user demand for key product lines Maintain superior product quality and execute remedies for product performance issues in working closely with Customer Care, R&D, Color Lab and Quality Monitor and analyze the competitive product landscape to also include material changes in competitive companies' strategy and core capabilities Assist in planning for customer line reviews and category business reviews Brief business unit leadership and Behr Executive team on category / product topics Qualifications and Experience A holistic and strategic mindset that can partner effectively with cross-functional teams including sales, channel marketing, supply chain, R&D, finance, brands, graphics and more Bachelor's degree required or equivalent experience; prefer 2 yrs of experience Skills, Knowledge, and Abilities Ability to clearly and concisely communicate (orally/written) anchored in business process and project management fundamentals An analytical and data-driven mindset when making decisions * Excellent attention to detail Strong organizational and project management skills, with the ability to multi-task High energy and intellectual curiosity to become an industry expert and the willingness to develop cross-functional knowledge beyond just the marketing function Special Requirements May be occasionally required to travel out of state to attend meetings, functions and professional development seminars Company: Behr Paint Company Shift 1 (United States of America) Full time Hiring Range: $82,000.00 - $128,810.00 Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills. Our Ongoing Commitment to Diversity, Equity & Inclusion We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us! BEHR (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information. E-Verify Participation Poster: English & Spanish E-Verify Right to Work Poster: English & Spanish