New

Marketing Research Analyst (AJC)

Cox
$58,400.00 - $87,600.00 / yr
parental leave, paid time off, paid holidays, sick time, 401(k)
United States, Georgia, Lake City
Dec 26, 2024
The Atlanta Journal-Constitution has an immediate opening for a Marketing Research Analyst to support our Advertising Sales team. This role will focus on gathering primary and secondary data and analyzing market trends to prepare effective B2B marketing materials, sales collateral and identify advertising revenue opportunities. This position requires the ability to transform research into clear, engaging presentations and materials that tell stories in support of our multi-brand product portfolio. Key Responsibilities Conduct Market Research: Conduct comprehensive research on market trends, consumer behaviors, census data, labor statistics, and other readily available data, including competitor strategies, using tools like Nielsen, Google Analytics, and other industry-standard platforms. Support Sales & Marketing Teams: Provide data-driven insights to the sales and B2B marketing teams to inform pre-sales strategies such as lead generation. Data Storytelling: Analyze data and present findings in an easy-to-understand, actionable format. Translate research into strategic insights that support decision-making. Sales Enablement Support & Tools: Collaborate with the sales team to provide research-backed tools and presentations that assist in client engagement and closing deals. Develop visually compelling decks, presentations, and other tools that communicate research insights clearly to both internal stakeholders and external partners. Competitive & Market Analysis: Conduct competitor analysis and track industry trends to inform sales and marketing strategies. Trend Forecasting: Track emerging trends in the market, delivering forward-looking insights to both the sales and B2B marketing teams. Qualifications Bachelor's degree in a related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field with no Bachelor's degree. Ability to translate complex primary and secondary data into actionable strategies and visually compelling presentations Experience with media & audience analytics platforms such as Nielsen, ComScore and/or other cross tabulation software Experience with advertising analytics platforms such as AdImpact, MediaRadar, Kantar, MEdia Monitors General understanding of corporate sales environments, sales enablement processes and CRM preferred Familiarity with programmatic advertising tools, digital analytics such as Google Analytics, and competitive intelligence tools such as Adbeat a plus Knowledge of media sales a plus USD 58,400.00 - 87,600.00 per year Compensation: Compensation includes a base salary of $58,400.00 - $87,600.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.